Opt-In E-mail PLAN - Part 2

Before you can even think about getting together a list for an opt-in e-mail marketing campaign, you need two things :

1. A product or service with real value (if you currently don’t have anything to sell, then becoming an affiliate on some site like Clickbank.com is a fast way to secure a legitimate and valuable product to market) in a targeted niche market

2. To Know Who Your Potential Customers Are
a) Who is your ideal customer?b) What do they like? What do they hate?c) What are they expecting or looking for when buying this product or service?

One-half of the battle in any successful opt-in e-mail marketing campaign is the message or the actual content of the copy writing. You need to know your customers and be able to communicate to them using their language andaddressing their needs. This will help you craft more effective copy and develop a true rapport with your potential and future customers.

The second half of the battle-the one that most people struggle with and fail because of-is building that list of targeted leads. Some people opt to build a list using pay-per-click. Yes, you can definitely build that list using this option but it can be expensive and the leads do not tend to be nearly as targeted as you would hope.

Creating a new website with a sign-up offer is another option but this definitely exceeds timeing goal and is another expensive proposition that may still ends in failure if the market is too competitive. A joint venture would probably be the ideal answer to your list dilemma but how many people want to cut loose with a truly targeted list of names without wanting the moon in return?

I am going to stop here and post the next part of article in the next post. If you like this post, you may Subscribe to my blog. To get a more comprehensive guide on blogging, I would highly recommend you to get full blogging guide book here. If you have any further comment please do remember to comment below. Thanks for visiting!

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Opt-In e-Mail PLAN

Most of us already know about opt-in marketing because we have subscribed to some service or wanted to learn more about some product or service being offered on the Internet. In many cases, we simply ignore these e-mails because we really don’t need their product or service any longer and perhaps not even when we gave out our e-mail address. So, if we ourselves have signed up and given our e-mail address in return for the use of some service or to receive free information or products-but then not been inclined to even read any of the subsequent e-mails-then why should we be inclined to think that we could possibly make $$ ( Money ) using the same system.

Like any proven and effective system or strategy, there will always be the extremes. Essentially, opt-in e-mail marketing is truly the most effective means to receive qualified leads via a precision marketing effort-when done properly. Unfortunately, many marketers have went with the “size matters” approach and built massive lists of names and then deluged them continually with autoresponders that were poorly crafted and not targeted to any specific market. Thus, they were watered down and alienated their potential audience. Typically, using the “shotgun” approach with a huge list might get someone a 1% conversion rate on actual sales.

However, it is possible to make the same number of sales using a list of 1,000 names as someone using a massive list of 100,000. Many website owners, however, decide that copywriting is key while ignoring the most obvious reason for low conversion rates: the product or service is being marketed to the wrong people! To be successful and to have any chance of making $$ ( MONEY ) - you need to have a targeted list of names.

But how do you get this list of targeted names?

I am going to stop here and post the next part of article in the next post. If you like this post, you may Subscribe to my blog. To get a more comprehensive guide on blogging, I would highly recommend you to get full blogging guide book here. If you have any further comment please do remember to comment below. Thanks for visiting!
Till The Next Time… Success Together…!

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